PPC Expert & Digital Marketing Specialist

15+ years of experience crafting and optimizing high-impact advertising campaigns across Google Ads, Meta, and Bing. Proven track record in driving targeted traffic, improving conversion rates, and maximizing ROI through strategic and data-driven approaches.

Vishal Porwal - PPC Expert

My PPC Approach

A proven methodology that delivers measurable results

01

Analyze & Audit

Analyze current setup to find gaps and growth areas. Deep dive into account structure, keyword performance, and competitor analysis.

02

Strategy Development

Create a comprehensive plan to boost sales, profit, and customer experience with data-driven insights and clear KPIs.

03

Implementation

Set up and manage campaigns with the right keywords, ads, and bidding strategies. Handle everything from tracking installation to ad copy creation.

04

Optimize & Scale

Track performance, adjust bids, and optimize ads for better results. Continuous testing and refinement for maximum ROAS.

What I Can Do For You

Keyword Research

Ads Creation

Account Setup

Tracking & Testing

Monitor Performance

Maximize ROAS

Lead Generation

Proven Results

Real campaigns, real data, real impact

$10M+
Revenue Generated
50K+
Quality Leads
15+
Years Experience
469%
Avg ROAS
E-commerce

Professional Car Products

189 Orders
$14,055 Revenue
360% ROAS
$2,600 Ad Spend

Achieved 73.7% revenue increase with 189 conversions in just 1 month. More than doubled ROAS from 168% to 360% while increasing clicks by 10%.

Professional Car Products Dashboard Results - Store Overview showing 189 orders, $14,055.45 revenue, 1.16% conversion rate Live Dashboard Results - March 2025
E-commerce

Hearable Products

100K Clicks
$254K Revenue
255% ROAS
+6.22% ROAS Growth

Increased clicks by +45K and conversion value by +$146K. Improved ROAS by +6.22% indicating increased profitability and better budget efficiency.

SaaS

Origami CRM

99 Conversions
20 Clients
5.62% CTR
₪31.6K Spend

Drove 99 conversions for Origami with efficient spend of ₪31.6K in under 4 months. Achieved strong 5.62% CTR, well above industry average.

Real Estate

Japan Market

4.73K Leads
362K Clicks
¥6.79M Managed Spend
6 Months

Running successful campaigns in Japan market with 4.73K conversions. Client is extremely happy with results and ongoing performance.

Work Experience

15+ years driving results through strategic PPC campaigns

PPC Expert

Freelancer - Remote

Feb 2016 - Present
  • Strategized, developed, and managed comprehensive SEO strategies and PPC campaigns across Google and Meta Ads, optimizing performance within allocated monthly budgets to achieve targeted business objectives
  • Working with Israel, USA, and Philippines based agencies and clients from various industries including E-commerce, Metal building, Law firms, Real estate, Medical professionals, and Financial advisors to boost website traffic, generate quality leads, improve sales with lower ad costs and maximize ROI
  • Launched SEO campaigns for high volume and long-tail keywords that generated 11,000 unique visitors and 160 customers monthly
PPC Head

OTTO Media

May 2022 - Jan 2025
  • Managed comprehensive account portfolio across multiple industries including home improvement, law firms, SaaS, real estate, e-commerce, plumbing services, and fencing services
  • Strategized, developed, and managed comprehensive SEO strategies and PPC campaigns across Google and Meta Ads, optimizing performance within allocated monthly budgets to achieve targeted business objectives with high ROAS
  • Handled everything from campaign setup and optimization to ad copy, keyword strategy, budget planning, conversion tracking, monthly reporting, and full account management
Digital Marketing Manager

Gate Six Technologies India Pvt. Ltd.

May 2010 - Jan 2016
  • Contributed ideas for digital marketing campaigns for raising brand awareness
  • Performed strategic SEO optimization needs analysis to drive instructional development initiatives
  • Launched SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors and 160 customers monthly
  • Produced, evaluated, and improved hyper-relevant online PPC campaigns via Google AdWords to best achieve specific ROI target measurements
SEO Analyst

CIS (Cyber Infrastructure Private Ltd)

May 2009 - May 2010
  • Responsible for the implementation of search engine optimization tactics onto the website of customers
  • Monitored changes in search engine algorithms and best practices to achieve the best SEO results
  • Conducted initial and monthly strategy calls with customers to review performance as well as address and correct their concerns

Technical Skills

Comprehensive expertise in PPC management and digital marketing

Campaign Management

Campaign Creation, Management & Optimization
Keyword Research & Targeting Strategy
Ad Group Structuring & Quality Score Optimization
Conversion Tracking (GA4, GTM)
A/B Testing & Performance Monitoring

Advanced Techniques

Dynamic Search Ads (DSA) & Responsive Ads
Performance Max Campaigns
Remarketing & Retargeting
Shopping Ads (Google Merchant Center)
Display & YouTube Video Ads

Optimization Strategies

Negative Keyword Management
CPC Reduction & Smart Bidding (tCPA, tROAS)
Audience Segmentation & Custom Audiences
Budget Forecasting & Spend Optimization
Reporting & Actionable Insights

Soft Skills

Client Communication
Internal Team Discussion
Handle Multiple Accounts Simultaneously
Solve Business Problems
Strategizing and Executing Roadmaps

Industry Exposure

Proven success across diverse verticals

Real Estate
SaaS
Metal Buildings
Law Firms
Financial Planners
E-commerce
CRMs
Pet Industry
Hospitality
Healthcare
Shopify Partners
Home Improvement

Education

Academic background and qualifications

Bachelor of Engineering (Computer Science)

Indore Institute of Science and Technology

2003 - 2007

Senior Secondary, CBSE

Emerald Heights International School

2001 - 2002

Let's Work Together

Ready to maximize your ROI with data-driven PPC strategies? Get in touch.